Big Data in Media Industry and Advertising
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Big Data in Media Industry and Advertising
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HEAVY.AI gives media planners, user acquisition managers, and advertising data analysts the ability to rapidly understand and visualize the effectiveness and value of ads and ad spend. Now they can dig deep into billions of rows.
- Over 400 billion ad tech transactions are processed daily, compared to 6 billion on the NYSE
- 61% of marketing data analysts struggle to analyze their data
- Loss from ad fraud exceeds $16 billion annually
The Ultimate Solution to Analyzing Media and Advertising Data Insights
HEAVY.AI delivers a speed-of-thought experience with analytics in media industry for a truly interactive, immersive, and engaging user experience. This allows marketing data analysts to interrogate massive datasets of billions of transactions, to unlock unparalleled insights around ad spend, national campaigns, and program performance.
- Improve the performance and predictability of television advertising
- Enrich targeted advertising and decision-making with location intelligence
- Closely monitor campaigns and spot telltale signs of ad fraud in real-time, at scale
Big Data in Media Industry and Advertising
Use Cases
Customer Churn Analysis in Telco
Learn MoreHow Big Data in Media Industry Works
The HEAVY.AI SQL engine rapidly executes queries and enables rendering and visualization of media and advertising data for interactive, zero-latency exploration and insights.
